At its heart, risk management is a process of using information to help people make informed decisions. How much good-quality information is available to guide you in the risk management undertaking in China where information is lacking or faulty? The data processing adage holds true here: garbage in, garbage out. Your decision-making is no better than the quality of the information on which it is based.

As a risk information provider, EastTrust has been operating and maintaining a risk information database and produces a newsletter named China Risk Alert. More...

As globalization breaks down barriers of language, nationality, and distance, opportunities to maximize IP value increase. As ever-increasing numbers of people and companies gain access to proprietary ideas through partnerships, vendor relationships, consulting contracts, and other relationships, organizations need a plan to protect themselves. More...

Over the past ten years investigative due diligence has evolved as a vital intelligence discipline that is both distinct from and uniquely complementary to traditional legal and accounting due diligence inquiries. Although the youngest approach of the three, the investigative due diligence has become an indispensable tool that enables corporate decision-makers and their legal advisors to gain and maintain a competitive edge, especially in complex business environment in China. More...

Comprehensive employment, vendor and customer screening services, including general pre-employment and executive screening, have been an important part of EastTrust's operations for about seven years. As an integral aspect of its service, clients are provided with essential data to optimize decision-making and the type of precise information needed for data analysis, and making decisions that mitigate risk. More...

Sun Tzu said:" If you know yourself but not the enemy, for every victory gained you will also suffer a defeat". Developing effective strategies for markets across a range of marketing disciplines - including branding, pricing, segmentation, marketing spending effectiveness and so on - requires broad and deep insights into both demand side and supply side. This research aims at filling in the gap of information on decision making. And it is focused on the buyers and their needs, and suppliers and their marketing strategies. More...