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Mergers and other situations where companies are acting jointly toward a common goal can
increase the likelihood of IP disputes. Therefore, effective and thorough IP due diligence policies
and procedures for merger and acquisition, investment activities, licensing negotiations, and joint
development agreements are needed. We provide the following services to support our clients in Chinese marketplace.
Infringement Monitoring:
One critical factor in decreasing IP loss in China is maintaining a strong IP infringement monitoring that protects a company's IPs in the marketplace. EastTrust's regular plus ad hoc monitoring of specific IP(s) in the marketplace provides the most up-to-date intelligence available so that your decisions can keep you a step ahead of your IP value lost.
EastTrust's infringement monitoring service includes a Monthly Report plus Ad hoc Alerts whenever suspect infringement events occur.
- Monthly basis report for each IP (copyright, trademark, patent and trade secrets) includes the contents which have/are/will effect value and rights of client's IP;
- Ad hoc basis alerts for each IP provide alert intelligence that there is suspect infringement of client's IP in an identified marketplace.
Benefits:
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Identify present IP situation and its potential risks;
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Identify company's IP related strengths and weaknesses in the market;
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Have an insight into competitor's IPs;
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Identify potential infringement and make informed decisions to prevent from or stop infringement of IP;
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Improve IP risk management process
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| IP Due Diligence:
Depending on the unique needs of each client and using thorough secondary research as a launching pad, EastTrust adds unique value through focused due diligence checklist and intensive primary research with IP counsels, relevant industry IP experts and regulatory agencies, including interviewing with direct IP owners, their clients, their suppliers and IP related departments of governments. The findings are joined together
- to verify IP ownership rights and detail definition;
- to evaluate potential value of intellectual property;
- to identify what IP risk exposures are and how to quantify and prepare for them
EastTrust also handles alleged IP infringement due diligence requests that cannot be addressed by an internal staff. These examinations are often very critical in terms of mitigating defense costs and damages.
For further information on Easttrust's IP protection services, please contact: wuweiping@easttrust.com. |
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